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In this episode I talk to Shayne Allise, a Palestinian Irish American former Grand Prix dressage rider and founder of athlete management and investment agency 3XV Sports.
In this episode I talk to Shayne Allise, a Palestinian Irish American former Grand Prix dressage rider and founder of athlete management and investment agency 3XV Sports.
Shayne shares her path through multiple sports into elite dressage, describing the rider–horse partnership, the psychology of training, and how equestrian sport’s cost keeps it in an elite space. She discusses navigating sponsorship, media, and representation as a Palestinian athlete, and how audacity helped her secure opportunities despite limited support and people saying she couldn’t succeed. Shayne explains 3XV’s athlete-first, quality-over-quantity approach to brand partnerships, building long-term narrative, brand equity, and post-retirement strategy so athletes are treated as intellectual property holders and cultural voices. The conversation also covers sport’s role in representation, reducing bias, and building cultural bridges through excellence.
00:00 Welcome and Acknowledgement
00:33 Meet Shayne Elise
02:18 Shayne’s Sporting Roots
03:36 Rider and Horse Partnership
06:53 Barriers in Equestrian Sport
10:03 Audacity and Opportunity
14:09 Belief and Athlete Mindset
16:56 What Is 3XV Sports
20:23 Quality Over Quantity Branding
23:26 Athletes and Cultural Bridges
26:32 Selling Culture to Sponsors
29:50 Sport and Social Cohesion
35:42 Why 3XV Is Different
39:30 Quickfire Questions
45:16 Inclusion Tip and Wrap Up
3XV Sport: https://3xvsports.com/
3XV Sport on LinkedIn: https://www.linkedin.com/company/3xvsports/
3XV Sport on Instagram: https://www.instagram.com/3xvsports/
Shayne Allise on LinkedIn: https://www.linkedin.com/in/shayneallise/
Shayne Allise on Instagram: https://www.instagram.com/shayneallise/
Facebook: https://www.facebook.com/IncSportDesign
Instagram: https://www.instagram.com/incsportdesign
LinkedIn: https://www.linkedin.com/company/12952451
YouTube: https://youtu.be/Wt_2snMkr30
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In this episode I talk to Shayne Allise, a Palestinian Irish American former Grand Prix dressage rider and founder of athlete management and investment agency 3XV Sports.
In this episode I talk to Shayne Allise, a Palestinian Irish American former Grand Prix dressage rider and founder of athlete management and investment agency 3XV Sports.
In this episode I speak with Liz Griffiths, Community Development Officer at Wingecarribee Shire Council, about the 2025 Breaking Barriers Project funded through an Australian Sports Commission PlayWell grant
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